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External optimization

blog 88 What are through links and what is their purpose
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A site's link profile always consists of different types of links. Including through and through.

blog 85 How to post crowd links on forums
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Mentioning the site on forums is a good budget addition to building up the link mass. Let's figure out how to do it.

blog 83 How not to fall under the filter of Google and Yandex
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There is no need to explain what search engine sanctions are.

blog 76 Promotion with eternal and temporary links
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When starting work on external optimization, you need to decide on a link promotion strategy.

blog 87 How to disable links using the Disavow Links Tool
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Let's consider one of the ways to get rid of low-quality backlinks - a special tool designed to reject them.

blog 84 How and why to copy a control profile
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Before starting work on the external optimization of the site, it is recommended to analyze the link profile of competitors.

blog 81 What is a guest post?
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Guest post – one of the ways to get external links for the site.

blog 77 Paid vs free links
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External optimization involves placing links on third-party resources.

blog 86 How to remove spam links to a site
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A few bad backlinks can undo all your optimization work. Let's consider what to do with it.

blog 82 Key methods of external site optimization
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You can place links for external optimization of the site anywhere.

blog 78 Inactive and active site links
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Many nuances must be taken into account when working on external optimization.

blog 75 Anchorless and anchored links
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Before you start building link mass, you need to understand what anchor and non-anchor links are.

If the internal optimization of the site is aimed at working with the web resource itself, then the external one is at working with its link profile. With the help of quality links, you can make it clear to search engines that the project is interesting to users, it is discussed and recommended. The more links, the higher the authority of the site in the eyes of search engines. Of course, the links must be of high quality - the desired result cannot be achieved with a single quantity.

Main types of links

In order for the external optimization of the site to have a good effect, you need to understand the types of links. And to understand which ones to use and which ones are better to abandon.

Yes, there are:

They are all interconnected and not mutually exclusive. For example, an anchor link can be paid, open, trust, active. Or closed, free, inactive, spammy and temporary. In other words, combinations are possible in any order.

What links should a link profile consist of? It is difficult to say. The control profile will be different for each site. The main thing is that the links are of high quality. And it is desirable, of course, to try to make the link profile as diverse as possible, that is, to use different types of links. With this approach, external optimization will give the desired result.

Exceptions are links:

  1. spam They are of low quality, and search engines will not give a pat on the head for spam.
  2. Temporary . Such links should be continued every month. If you forget, they will disappear instantly. To avoid this, it is better not to use them at all.
  3. Closed . They do not convey the weight of the site, and therefore they do not make any sense. And if closed links are also purchasable, then this is money thrown into the wind.

It is advisable to abandon these links. And the rest of the types can be used in any combination.

Work on external optimization wisely!

Now you know what external optimization is. In fact, it is aimed at working on the reputation of the site in the eyes of search engines. The more quality links a web resource has, the higher its authority. And the better the positions in the search results will be.

Working on a link profile is an important part of search engine optimization. Therefore, it should be given no less attention than the internal optimization of the site. Read more about the important aspects of work on external optimization in the blog of the CityHost company.