The performance of the site in the search engine depends on several basic parameters. One of the most significant indicators in the ranking of the site is the weight of the pages. To raise the Internet site to the top of the page, it is necessary to increase the weight, that is, the level of authority of the resource for search engines. In the article, we will analyze the concept of page weight, find out how it is formed, and consider the possibilities of increasing it.
Site weight: who needs it and why
In the context of search results, the meaning of the term is closer to the concept of "authority". The scheme works in the same way as in ordinary life: the popularity of a brand increases when it is recommended. The more often a resource appears in recommendations, the higher the level of trust. According to this scheme, the site moves to the top of the list. It is also important to consider the source of referrals. The popularity of the page increases depending on the authority of the resource pointing to the site.
The reverse process also works - a large number of links from low-quality sources can lead to a decrease in the rating. Despite the fact that the scheme of operation of search engines is not disclosed, it is still possible to calculate the weight. This must be done to understand the further course of work.
Types of website page weights
Rating, links and relevance are the main parameters of authority. Statistical and dynamic weight is calculated depending on these factors. Both meanings are important for understanding the situation.
Statistical weight (PageRank) is the combined weight of external and internal links. The value does not depend on user requests. It is calculated after a set period of time, takes into account the number and authority of all links for the specified period.
Dynamic weight - calculated in the process of sending a request by the user. It is formed from the compliance of the content request, metadata, anchors. The data is directly affected by user activity, the number of transitions, clicks and time spent on the page.
Both indicators are affected by the placement of internal links. In order to obtain a correctly distributed weight, it is important to correctly organize the linking between the pages of the Internet site.
Linking represents the internal structure of traffic on the site. Correct design of navigation inside the resource is a significant part of the rating. Internal hyperlinks help to connect pages to each other.
Relinking helps to increase the weight of each page of the site. In addition, the life of the resource user is also simplified. With the help of correctly placed links, a person moves around the site, which improves behavioral factors. As a result, the resource rises in output. Combining pages is carried out taking into account several important rules:
- There should be only one link to the same page per page. It makes no sense to put several pieces.
- The link should not lead to the page on which it is located.
- It is important that the text of the link corresponds to the page to which it leads. Roughly speaking, the link should be thematic and useful.
Correct linking is an important component of a well-organized website. The following advantages can be distinguished:
- the process of processing information and scanning pages by search engines is significantly accelerated;
- the time spent by users on the site increases, the level of trust increases and the behavioral factor improves;
- correct relinking affects the site's position in the search results, increasing its position;
- the level of relevance of the page to the key queries used as anchors increases.
- Relinking helps increase the authority of each page.
Weight distribution and calculation of indicators
The weight of the site is distributed with the help of internal links. By linking from one page to another, you are essentially transferring its weight. In this way, you can independently distribute the weight on the necessary pages.
The main page has the highest authority by default, then as there are links from the main page, weight is transferred from the main page to the page to which the link leads through the links. The weight is shared between all pages of the site. The calculation is based on the base mass. If the links go to five pages, each of them will receive 20% of the total indicator.
The calculation can be carried out using special programs. For example, you can use Page Weight Lite or Netpeak Spider for this.
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