Help and support

External optimization

blog 539 Google updates in March 2024 – the search engine rolls out a global update

The latest Google updates will significantly impact search results. Read the article to find out what actions can now be considered manipulative.

blog 508 What are nofollow and dofollow links and why both types are needed for SEO promotion of the site

Creating a link building strategy and deciding if you need nofollow? Read the article to learn about their impact on site ranking

blog 453 How the age of the site affects the promotion in Google

How long does it take for Google to index a site? Can a young site get to the top right away? Long to wait? We answer the questions in the article.

blog 371 How to make your SEO routine easier and more effective: a review of the PRNEWS.IO service

PRNEWS.IO is a service that allows you to quickly and easily publish your own articles and press releases in the mass media. All the details about the service are in our review.

blog 533 SEO on a shoestring – what a website owner can do on their own for site promotion without hiring specialists

SEO is a lengthy and complex process that requires the involvement of specialists. However, improvements can be made on website independently.

blog 495 How to add a business to Google Maps in 2023

Google Maps once again opens access to the marking of objects in Ukraine. If you haven't added your business to the map yet, now is the time to do so.

blog 432 How to increase domain authority: check and improve your DA score

What is domain authority and how does it affect SEO? Our friends at share some actionable tips on how to test and increase your DA.

blog 251 Google search engine filters

The Google Panda filter is an algorithm whose task is to pessimize the positions of sites with low-quality content.

blog 527 How to Create UTM Tags and Why They Are Needed

How to determine which of your advertising campaigns performed better when launched simultaneously? With UTM tags.

blog 468 TOP 10 SEO and link building tips for 2023

In December, we attended an SEO conference from Collaborator and learned a lot of interesting things. What will be the promotion of sites in 2023: advice from lecturers

blog 373 Useful webinars from Collaborator in April

Hosting provider Cityhost is a partner in Collaborator's webinar series. The material contains announcements of April webinars. 

blog 186 Tips for marketing during a pandemic

The COVID-19 pandemic has put society in an extremely complex situation that spans many levels.

If the internal optimization of the site is aimed at working with the web resource itself, then the external one is at working with its link profile. With the help of quality links, you can make it clear to search engines that the project is interesting to users, it is discussed and recommended. The more links, the higher the authority of the site in the eyes of search engines. Of course, the links must be of high quality - the desired result cannot be achieved with a single quantity.

Main types of links

In order for the external optimization of the site to have a good effect, you need to understand the types of links. And to understand which ones to use and which ones are better to abandon.

Yes, there are:

They are all interconnected and not mutually exclusive. For example, an anchor link can be paid, open, trust, active. Or closed, free, inactive, spammy and temporary. In other words, combinations are possible in any order.

What links should a link profile consist of? It is difficult to say. The control profile will be different for each site. The main thing is that the links are of high quality. And it is desirable, of course, to try to make the link profile as diverse as possible, that is, to use different types of links. With this approach, external optimization will give the desired result.

Exceptions are links:

  1. spam They are of low quality, and search engines will not give a pat on the head for spam.
  2. Temporary . Such links should be continued every month. If you forget, they will disappear instantly. To avoid this, it is better not to use them at all.
  3. Closed . They do not convey the weight of the site, and therefore they do not make any sense. And if closed links are also purchasable, then this is money thrown into the wind.

It is advisable to abandon these links. And the rest of the types can be used in any combination.

Work on external optimization wisely!

Now you know what external optimization is. In fact, it is aimed at working on the reputation of the site in the eyes of search engines. The more quality links a web resource has, the higher its authority. And the better the positions in the search results will be.

Working on a link profile is an important part of search engine optimization. Therefore, it should be given no less attention than the internal optimization of the site. Read more about the important aspects of work on external optimization in the blog of the CityHost company.