Help and support

External optimization

blog 100 How to choose a backlink donor

Search engines used to like sites with a lot of external links.

blog 94 Major permalink exchanges

We offer you an overview of the five best perpetual link exchanges where you can get quality links.

blog 92 What is crowd marketing?

Promotion of the Internet project – it is not only internal and external optimization of the site.

blog 89 What is site page weight?

Weight of the website page – this is its rating, which is expressed in the form of referral recommendations.

blog 96 How to work with the exchange of eternal links GoGetLinks

The GoGetLinks link exchange takes a leading place among similar services.

blog 95 How to work with the Miralinks exchange

Miralinks – one of the popular sites for posting eternal links.

blog 91 We promote the company's website in Google and Yandex maps

Google or Yandex map results are very often displayed in the search results.

blog 88 What are through links and what is their purpose

A site's link profile always consists of different types of links. Including through and through.

blog 97 How and where to post free backlinks to your site

One thing is certain, it is necessary to check the quality of the sites found, to check their credibility.

blog 93 Analysis of reference mass

How to analyze the link mass of the site and which SEO tools should be used for this.

blog 90 What to do if the donor is a backlink under the CSO

It is not difficult to get under the AGS of the search engine.

blog 87 How to disable links using the Disavow Links Tool

Let's consider one of the ways to get rid of low-quality backlinks - a special tool designed to reject them.

If the internal optimization of the site is aimed at working with the web resource itself, then the external one is at working with its link profile. With the help of quality links, you can make it clear to search engines that the project is interesting to users, it is discussed and recommended. The more links, the higher the authority of the site in the eyes of search engines. Of course, the links must be of high quality - the desired result cannot be achieved with a single quantity.

Main types of links

In order for the external optimization of the site to have a good effect, you need to understand the types of links. And to understand which ones to use and which ones are better to abandon.

Yes, there are:

They are all interconnected and not mutually exclusive. For example, an anchor link can be paid, open, trust, active. Or closed, free, inactive, spammy and temporary. In other words, combinations are possible in any order.

What links should a link profile consist of? It is difficult to say. The control profile will be different for each site. The main thing is that the links are of high quality. And it is desirable, of course, to try to make the link profile as diverse as possible, that is, to use different types of links. With this approach, external optimization will give the desired result.

Exceptions are links:

  1. spam They are of low quality, and search engines will not give a pat on the head for spam.
  2. Temporary . Such links should be continued every month. If you forget, they will disappear instantly. To avoid this, it is better not to use them at all.
  3. Closed . They do not convey the weight of the site, and therefore they do not make any sense. And if closed links are also purchasable, then this is money thrown into the wind.

It is advisable to abandon these links. And the rest of the types can be used in any combination.

Work on external optimization wisely!

Now you know what external optimization is. In fact, it is aimed at working on the reputation of the site in the eyes of search engines. The more quality links a web resource has, the higher its authority. And the better the positions in the search results will be.

Working on a link profile is an important part of search engine optimization. Therefore, it should be given no less attention than the internal optimization of the site. Read more about the important aspects of work on external optimization in the blog of the CityHost company.