Help and support

External optimization

blog 161 What is link ranking?

What does link ranking mean? This is a certain algorithm that is used by search engines to calculate the location of the site

blog 115 Overview of the 2ip service

2ip service – one of the popular tools in the arsenal of webmasters and SEO-optimizers.

blog 112 The best services for checking site positions

Manual checking of site positions is a long and tedious task. It is better to use services.

blog 104 How to use Netpeak Spider

Netpeak Spider – a popular program specializing in technical auditing.

blog 126 How to find out the hosting of someone else's website

Often there is a need to find out the hosting of the site. For example, to understand which service provider a competitor uses.

blog 113 Guide to using the PR CY site evaluation service

Everyone who is engaged in SEO promotion of sites must use SEO services

blog 106 Step-by-step instructions on how to use the Smmplanner service

Smmplanner – specialized service for website promotion in social networks.

blog 101 Review of the service

Work Zilla – a popular freelance exchange that is a pleasure to work with.

blog 116 Overview of the SimilarWeb service

During the promotion of the site, it is necessary not only to check its traffic and positions, but also to monitor competitors.

blog 114 Quirktools service overview

Site adaptability – an important point that must be taken into account during SEO promotion.

blog 103 Useful tools for determining the functions of search engines

If the position of the site has fallen sharply, it is recommended to immediately check the site for sanctions from search engines.

blog 102 Instructions for working with the linkpad service

When working on external website optimization, you often have to use the Linkpad service.

If the internal optimization of the site is aimed at working with the web resource itself, then the external one is at working with its link profile. With the help of quality links, you can make it clear to search engines that the project is interesting to users, it is discussed and recommended. The more links, the higher the authority of the site in the eyes of search engines. Of course, the links must be of high quality - the desired result cannot be achieved with a single quantity.

Main types of links

In order for the external optimization of the site to have a good effect, you need to understand the types of links. And to understand which ones to use and which ones are better to abandon.

Yes, there are:

They are all interconnected and not mutually exclusive. For example, an anchor link can be paid, open, trust, active. Or closed, free, inactive, spammy and temporary. In other words, combinations are possible in any order.

What links should a link profile consist of? It is difficult to say. The control profile will be different for each site. The main thing is that the links are of high quality. And it is desirable, of course, to try to make the link profile as diverse as possible, that is, to use different types of links. With this approach, external optimization will give the desired result.

Exceptions are links:

  1. spam They are of low quality, and search engines will not give a pat on the head for spam.
  2. Temporary . Such links should be continued every month. If you forget, they will disappear instantly. To avoid this, it is better not to use them at all.
  3. Closed . They do not convey the weight of the site, and therefore they do not make any sense. And if closed links are also purchasable, then this is money thrown into the wind.

It is advisable to abandon these links. And the rest of the types can be used in any combination.

Work on external optimization wisely!

Now you know what external optimization is. In fact, it is aimed at working on the reputation of the site in the eyes of search engines. The more quality links a web resource has, the higher its authority. And the better the positions in the search results will be.

Working on a link profile is an important part of search engine optimization. Therefore, it should be given no less attention than the internal optimization of the site. Read more about the important aspects of work on external optimization in the blog of the CityHost company.