Useful services for competitor analysis
Currently, there are many services that are engaged in detailed analysis of competitors.
Overview of the SimilarWeb service
During the promotion of the site, it is necessary not only to check its traffic and positions, but also to monitor competitors.
Quirktools service overview
Site adaptability – an important point that must be taken into account during SEO promotion.
Useful tools for determining the functions of search engines
If the position of the site has fallen sharply, it is recommended to immediately check the site for sanctions from search engines.
What is link ranking?
What does link ranking mean? This is a certain algorithm that is used by search engines to calculate the location of the site
Overview of the 2ip service
2ip service – one of the popular tools in the arsenal of webmasters and SEO-optimizers.
The best services for checking site positions
Manual checking of site positions is a long and tedious task. It is better to use services.
How to find out the hosting of someone else's website
Often there is a need to find out the hosting of the site. For example, to understand which service provider a competitor uses.
Guide to using the PR CY site evaluation service
Everyone who is engaged in SEO promotion of sites must use SEO services
Step-by-step instructions on how to use the Smmplanner service
Smmplanner – specialized service for website promotion in social networks.
Review of the work-zilla.com service
Work Zilla – a popular freelance exchange that is a pleasure to work with.
If the internal optimization of the site is aimed at working with the web resource itself, then the external one is at working with its link profile. With the help of quality links, you can make it clear to search engines that the project is interesting to users, it is discussed and recommended. The more links, the higher the authority of the site in the eyes of search engines. Of course, the links must be of high quality - the desired result cannot be achieved with a single quantity.
In order for the external optimization of the site to have a good effect, you need to understand the types of links. And to understand which ones to use and which ones are better to abandon.
Yes, there are:
They are all interconnected and not mutually exclusive. For example, an anchor link can be paid, open, trust, active. Or closed, free, inactive, spammy and temporary. In other words, combinations are possible in any order.
What links should a link profile consist of? It is difficult to say. The control profile will be different for each site. The main thing is that the links are of high quality. And it is desirable, of course, to try to make the link profile as diverse as possible, that is, to use different types of links. With this approach, external optimization will give the desired result.
Exceptions are links:
It is advisable to abandon these links. And the rest of the types can be used in any combination.
Now you know what external optimization is. In fact, it is aimed at working on the reputation of the site in the eyes of search engines. The more quality links a web resource has, the higher its authority. And the better the positions in the search results will be.
Working on a link profile is an important part of search engine optimization. Therefore, it should be given no less attention than the internal optimization of the site. Read more about the important aspects of work on external optimization in the blog of the CityHost company.
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