In the case of a sharp drop in positions and a strong decrease in traffic, it is advisable to immediately check the site for search engine sanctions. After all, this often indicates a pessimism of the web resource. For example, for incorrect external optimization of the site, Google imposes a "Penguin" filter, and Yandex - "Minusynsk". But how to determine their presence?
You may not have to do this. The same Google sends e-mail letters to the owners of sites that it has pessimized or temporarily excluded from search results.
If there is no such message, then you can independently go to the personal account of Google Search Console or Yandex.Webmaster and look there. If there are filters, it will be written in the corresponding section that measures have been taken in relation to the site.
If there are no messages in your personal account, you can check the site for sanctions in other ways. Fortunately, there are enough of them.
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How to determine that the site is under the filter: 3 simple ways
If there are suspicions that a web resource has been sanctioned, it can be checked with the help of specialized services. But they do not define Panda-type filters, which only lower the site's position.
Most often, similar services help to determine the filters of Yandex - AGS. And some are dropped from the Google index. That is, the most critical measures imposed by search engines.
Such services include:
- Seobudget.ru. Contains a number of tools for complete SEO analysis of web resources. Including the function of determining the AGS filter. All checks are paid. But if you analyze only the indexing of the site by Yandex and the presence of the AGS, then it will cost only 20 kopecks.
- PR-CY.ru. Service for complex analysis of sites. Displays various information, including the presence or absence of an AGS filter.
- CY-PR.com. Checks the specified domain name of the site for the presence of filters not only from Yandex, but also from Google. This is its key feature.
4 powerful tools for checking your site for search engine sanctions
The online services listed above are only suitable for a quick check on the CSA and dropping out of the index. Functional tools will help you determine more precisely what the site is under the filter.
Website Penalty Indicator
The service is relevant in the event of a sharp decrease in traffic and a decrease in positions on the main requests. After all, these signs clearly indicate pessimism on the part of search engines. The service collects information on the site and shows a graph of traffic changes from Google (data is taken from Semrush). Moreover, it additionally imposes temporary markers, which show when Panda and Penguin were updated.
Conclusions about the presence or absence of a specific filter must be made independently. For example, it may turn out that the traffic has decreased after publishing non-unique content or bulk purchase of low-quality backlinks. If the reason really lies in this, after its elimination, attendance should return.
Learn also : How to create a site using a free site builder .
This service is similar to the previous one. But it forms graphs based on statistics from a Google account. Therefore, Panguin Tool can check only sites to which you have full access. The service analyzes the presence of Panda or Penguin. It also checks the "Local" token, which indicates updates to the Pigeon algorithm.
Fruition's Google Penalty Checker
This service can only detect filters from Google. And it needs data from Google Analytics to work. The tool is paid, which is its significant disadvantage. But there is a free version that allows you to check 2 sites. True, without statistics for the last 90 days. Therefore, it makes sense to use it if the traffic subsidence began after this period.
The key feature of the service is that it knows how to determine the degree of influence of each update and distribute markers by color - from green to red (looking at what effect it gave - positive or negative).
And under the graph, the date of the update and the details of what has specifically changed are shown. Based on such information, it is much easier to determine the reason for the deterioration of key indicators.
This is not only a service for analysis of links, relevance of texts or monitoring of positions. There are various tools here, including "Sanctions Diagnostics". It works according to a similar principle: it displays a graph showing the change in traffic and the date of updates. And then you will have to independently compare the facts to determine the reason for the deterioration of the site's indicators.
As you can see, there are many ways to check the presence of filters from Yandex or Google. And they are all very simple. Try different options - one of them should help determine the reason for the pessimism of the site.
But, as you know, it is easier to prevent sanctions than to remove them. Therefore, when working with a web resource, use honest "white" methods: publish unique content, build the most natural link profile, etc. With this approach to the matter, checking the site for sanctions by search engines will not be necessary at all.
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