Internal optimization

What is keyword cannibalization?

 Internal optimization  

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21.02.2020

Quite often, when promoting a site, several pages are optimized for the same keywords at once.

How to check a domain for sanctions from Yandex

 Internal optimization  

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22.01.2020

When creating a new web resource, you can register a domain or buy it.

How to sell your domain

 Internal optimization  

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21.01.2020

Domain sale – a great opportunity to get rid of it and partially return the money spent.

The SeoLib Guide

 Internal optimization  

 2821

02.01.2020

During the promotion of the site, it is necessary to regularly monitor the positions so as not to miss the moment when they will sink.

Quotation marks in a query are a useful Wordstat operator

 Internal optimization  

 3954

21.02.2020

Many people use Yandex.Wordstat to collect keywords.

What is a domain zone

 Internal optimization  

 9080

22.01.2020

Before buying a domain, you need to decide on a domain zone.

What is a subdomain and why is it needed?

 Internal optimization  

 4810

20.01.2020

Those who have already ordered website hosting know a lot about subdomains.

The best services for the speed of site positions

 Internal optimization  

 4781

27.12.2019

Site loading speed – one of the key parameters of his work.

What is a backup?

 Internal optimization  

 11634

29.01.2020

Situations when you need to make a backup of the site arise often.

How to correctly choose a site domain name

 Internal optimization  

 4688

21.01.2020

How to choose a site domain name depending on the specifics of the Internet project. Competent choice of name for your own website.

What is a VPS server?

 Internal optimization  

 3730

20.01.2020

The modern IT industry responds quickly to business needs. To all companies that want to constantly...

The best photo stocks and picture exchanges, where to get pictures for the site

 Internal optimization  

 5224

26.12.2019

Any site that is promoted in search engines should not only contain solid sheets of text.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.