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How to find out the keywords of someone else's site


In order to effectively promote the site, it is necessary to collect semantics, it is not easy, but absolutely necessary. The list of keywords for many business niches consists of a huge number of special words and expressions that become the basis for searches.

Often, especially if you have just started to understand the promotion of your content, errors occur when clustering the selection of search words. These shortcomings can lead to large unplanned costs. The success of promoting a web platform depends on a properly composed content core. It will be difficult for the target audience to find exactly your site in the search results due to seemingly insignificant errors. In this case, it is worth taking into account the experience of competitors. To achieve your goal and perfection in your promotion strategy, you need to adopt the strengths of your business rivals.

We identify competitors

First of all, you need to choose the right search direction. If your task appears in the first lines of search engines, those web resources that appear in the top according to your key queries should be analyzed. You need to choose companies that have approximately the same conditions of competition for customers as you, the same production volumes or similar services. For example, you have a home care company: small repairs, cleaning of premises.

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Your competitor may be a recruiting agency for hiring personnel of a similar profile. How many such rivals there will be depends on the interest in services in the halo that you serve. Analyze everything using your keywords and the extensive capabilities of search engines. Put yourself in the customer's place and follow the same algorithm of actions: in hidden mode, enter the desired phrase in the search bar. So you can identify your closest business rivals.

How to determine competitors' keywords?

Once you've compiled a list of your direct competitors from which to build a meaningful core, start analyzing keywords. This can be done in different ways. Below are a few of the most popular of them.


Serpstat is one of the most famous. This service is preferred by most specialists in the field of search engineering and site optimization

There is a paid version and a free version. The first is much more advanced and allows you to create a list of words by which a competing site is ranked. The free version offers very limited functionality. To receive a report in the special tab "Analysis of key phrases", you need to specify the necessary information: data of a certain page, for this, specify "URL", or keywords in the "Main domain" option. After entering the data of the address or the desired page, select "Find" in the most suitable search engine.

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This option allows you to find out all the nuances of ranking: which phrases and words affect the site's rating, the frequency of requests, traffic characteristics, where exactly the keyword is in the context and how often it is used.


Bookvarix - in principle, was created as a free service, but there is also a version with a subscription fee

In the shortened version, registration is not required, and when you fill out the questionnaire and pay for the subscription, you get more opportunities. However, in the case of searching for competitors' keywords, the first option is sufficient, which gives a list of up to a thousand key queries of each domain. This service is very simple and easy to use. In the search line, enter the competitor's domain name, specify the search engine and the region of interest to us. Available regions: Kyiv, Minsk, Ukraine. Google and Yandex can be search engines.

Bookvarix is designed to analyze the SEO of several sites at once (up to thirty). As a result, a list of requests that are solely responsible for the promotion of these web resources will be compiled. The only drawback is that it is not possible to check the rendering of a specific page of a business rival.

xSE-Ranking is a resource with a huge number of functions on a paid basis, it compares the keywords on its site with the resource of competitors

It is possible to analyze the entire site or its individual pages, as well as to choose an area and a search system. The report provides data on the frequency of the request, its location and the ranking of the platform in issue. You can also find answers to other important questions about creating competitive, effective semantics. These features are provided in the paid version, the free version is significantly reduced and only provides ten keywords that are responsible for ranking.

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Megaindex - provides a paid service that analyzes the search resources of competitors. The no-registration version greatly reduces its services to five website keywords that can be analyzed.

The paid version gives comparative characteristics:

  • where your request for such is located;
  • visibility dynamics;
  • in what ratio the keywords overlap.


PR-CY is a less developed version than others, such as Serpstat

But the service tools are enough to get a report on the semantic features of competing sites. The free version does not require registration. The special search section contains data on the main keywords and expressions that are signals for Yandex and Google search engines. Of course, there is an analysis of the number of impressions in the search engine.

The paid version allows you to additionally define the page that pops up when requested. The report is generated on the basis of Megaindex. SpyWords requires mandatory registration. Without going through the procedure, you will only see a limited analysis of the data on requests that have surfaced within the last four weeks. To expand the possibilities and get a more in-depth understanding, you need to choose a tariff that will provide certain data.

We consider search terms on the website of business rivals

If you approach the analysis correctly, you can conclude that not all the key semantics that promote a competitor's site can be used for your own site. Key phrases and words can contain specific data: country, region or city, company name, terms of service or delivery that do not correspond to your business, not to mention common mistakes. You should not blindly copy the words promoting the content and rewrite the semantic core of the competitor. Be smart, choose those that are closest to you and most accurately reflect the specifics of your activity.

Results . When choosing an optimizer, you need to make sure that it will use the site's capabilities to the fullest. Adopting the successful experience of promotion from competitors is not just normal, but also a correct practice, which allows you to quickly and effectively solve your task, as well as learn from other people's mistakes. This approach is especially recommended for those who have just entered the market and started promoting their product. Based on the achievements of your rivals, you will quickly reach the TOP and optimize your work. Today, there are many free and not very expensive services that will help you conduct a qualitative analysis. We advise you to use the semantic data of your competitors to create your own successful content that will be easily found by your target audience using the right keywords.

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