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Internal optimization

blog 34 What are duplicate site pages?
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What are duplicate site pages and their impact on site promotion. Do you have your own website? Do you want to see him in the TOP? Learn what duplicate pages are and why you should be wary of them.

blog 23 What are meta tags?
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Why do you need meta tags, how to make them correctly, optimization and tools

blog 18 What are keywords and how to choose them
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How to choose the right keywords \ phrases for your site. What tools exist for this.

blog 32 How to create a site structure
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The correct structure of the site is the key to the success of the project. What does the correct structure of the site look like, what should be considered when forming the structure. Read more on the CityHost blog

blog 21 What is robots.txt | How to configure robots.txt for WordPress
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Why do you need a robots.txt file, how to create and configure it, as well as check for errors

blog 31 What is description
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How to write the correct description? Go to the link and find out what description is, why it is needed, how description affects ranking, what requirements must be met

blog 19 What is a 403 site error?
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Causes of the 403 Forbidden Error error. Ways and methods of its elimination.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

  1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
  2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
  3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
  4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
  5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
  6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.