Help and support

Internal optimization

blog 513 Crafting Article Headings for Improved SEO and Readability — Technical and Stylistic Tips

Headings and subheadings play a vital role in structuring articles. Learn how to create headings that boost SEO and captivate your readers.

blog 472 What is LSI text and how to write it

When filling the site with texts, it is necessary to take into account not only SEO strategies of content creation, but also hidden semantic indexing - LSI.

blog 38 How to find broken links and what are broken site links

What are broken links and how do they affect the site? Learn more about which services to use to find broken links and why they are so harmful.

blog 398 How to adapt a site for people with visual impairments

People with visual impairments actively use the Internet. How to adapt the design and layout of the site to make their work more comfortable?

blog 512 SEO Optimization of Images: How to Optimize Images on Your Site

This article provides insights into optimizing images for your website, covering basic methods and common pitfalls.

blog 468 TOP 10 SEO and link building tips for 2023

In December, we attended an SEO conference from Collaborator and learned a lot of interesting things. What will be the promotion of sites in 2023: advice from lecturers

blog 137 How to optimize a website article

What is article optimization? Let's figure it out.

blog 386 Searching for information on the site: overview of modules and ready-made services

We present to you an overview of various ways to install the information search module on the site: paid and free services, ready solutions for CMS.

blog 473 How to create a semantic core yourself

The semantic core is the first step in creating a website. Properly compiled semantics will help create a site structure with a high chance of getting into the TOP.

blog 466 The main site loading speed metrics: TTFB, FCP, LCP and others

When analyzing the speed of the site, the services show a number of download parameters. Let's figure out what they mean and how to improve them.

blog 417 How hosting affects the ranking and promotion of the site

Does hosting affect site promotion? We know the answer! And they also prepared an overview of services to determine the site loading speed.

blog 317 Why does your website have a blog and 6 tips for its effectiveness

A corporate blog is not just a company news feed. The very essence of the blog implies a dialogue between the company and readers.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

  1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
  2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
  3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
  4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
  5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
  6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.