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Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.
Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.
If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.
Internal optimization includes work on:
Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.