When creating a new web resource, you can register a domain or buy it. In the latter case, it is necessary to check the site for sanctions from search engines. Often, users sell banned domains too cheaply in the hope that a careless buyer will peck at the price and not notice this nuance. Of course, he will face many problems in the future, but the seller doesn't care anymore.
To avoid a similar situation, you need to know how to check a site for a ban. This article will discuss the determination of sanctions only from Yandex (but a Google check is also necessary).
What is a ban?
The Yandex search engine is the undisputed leader on the Internet. More than 70% of users look for the necessary information precisely through it. That's why site owners focus on Yandex as one of the main channels for attracting the target audience. But the domestic search engine has a huge list of requirements, and if you don't follow them, it's easy to get banned.
What is a ban? This is when sanctions are imposed on the site, it gets into the "black list" and disappears from the search for a long time. All the achieved results (high positions, good traffic) are lost. Its users will not be able to find the banned site in the output , even if a fast vps server or hosting is purchased for it (it stops being displayed there), and new pages are not indexed by robots. The web resource loses users and, accordingly, income from the sale of goods/services or advertising.
You can get banned from Yandex for various reasons :
- Non-uniqueness of content . Yandex immediately punishes sites where texts are partially or completely copied from other web resources. He considers them unnecessary, imposes sanctions and shows far beyond the TOP-10.
- Search spam. Yandex does not tolerate attempts to manipulate it in the hope of occupying high positions. If prohibited "black" methods are used when optimizing pages (too many key queries, invisible text, etc.) - he imposes sanctions.
- Normative spam . Prohibited techniques are also often used when working on a link profile. For example, they chase the site through directories, buy links from dubious sites. And Yandex doesn't like that.
- Overkill in advertising . Neither users nor Yandex will like a large number of advertising banners. And for this, the search engine also punishes with a ban (first of all, young sites).
Verification of the site at the CSO
The Yandex filter applied to web resources is called AGS. Accordingly, when checking the site for a ban, you need to see if there is an AGS. How to do it? Yandex allows you to check the presence of a CSA filter after purchasing a domain and adding a site to Yandex.Webmaster. You just need to go to the appropriate section and see if the web resource is indexed normally. If not, then it is banned.Read also : What is an ssl certificate .
But this option is not suitable for many people, because you want to know about the presence of a ban before buying a domain, and not after. It's good that there are many services in the network that can do this.
For example, PR-CY has a free Site Analysis tool. He will check the site for a ban and let you know if there is an AGS. And it will also show other useful information.
The second service is SeoLik. He will also check the Yandex ban site for free and provide the necessary information. True, unlike PR-CY, the service does not show other information.
What to do if a banned domain is purchased?
When the domain owner changes, the AGS filter is not removed. This happens after a certain time - after working on the site and eliminating the reason for which the ban was received.
If you bought a banned domain, don't despair. The main thing is to determine the reason why Yandex applied the AGS filter. Then there is painstaking work to eliminate the identified problem (adding new unique content, removing spam links).
Of course, it takes a lot of time and effort, but there is no other way out of the situation. Or buy another domain . Therefore, choose more carefully, be sure to check the site for the presence of sanctions from Yandex.
Checking the site at the CSA before buying a domain is a real insurance. So you will easily understand that you can take it calmly. Or vice versa: you will see the filter and decide to register a new domain, receiving an SSL certificate as a gift (usually it is provided by hosting providers for free, as it is already included in the tariff).
Checking for the CSA takes a few seconds, but it helps to avoid unnecessary problems. If you decide to buy a domain, be sure to punch the site using the above services.