Help and support

Internal optimization

blog 47 How the design of the site affects its promotion

Does the design of the site affect its promotion in the TOP of the issue? What factors affect the design of the site and why you should care not only about usability.

blog 43 Validation of the site

What is site validation? Go to the CityHost blog and learn how to check the validity of the site, why validation is important for the promotion of the site.

blog 40 Why are there breadcrumbs on the website?

Why do you need a navigation chain on the site? What are bread crumbs and how to use them in resource optimization. Read more on the CityHost blog in the article about breadcrumbs

blog 37 What is a site favicon and how to install it

Do you need a site favicon? The hosting provider CityHost offers to find out what a favicon is, what the correct favicon of a site should be and the obligation

blog 45 What is site usability

What is site usability. Hosting provider CityHost offers to learn how usability affects the ranking and users of the company's website, why you should care about usability.

blog 42 Impact of site speed

Checking site speed using Google tools. How site speed affects ranking, what ways to speed up a site exist.

blog 39 What are site backlinks?

Checking the outgoing links on the site - how to search for external links. We suggest you learn how to search for source links.

blog 35 How to remove duplicate website pages

Removing duplicate pages on a site without magic is easy if you follow CityHost's recommendations. Learn how to find duplicate pages, what to do with duplicates, and how to get rid of them.

blog 44 About site adaptability and its impact

Why website responsiveness is so important for promotion. CityHost offers to find out what site adaptability is, how site adaptability affects site positions

blog 41 The impact of circular links

Never heard of circular links? Follow the link and learn what circular links are, how to remove circular links.

blog 36 What is an xml sitemap

What is a sitemap and how does it affect the site. What is the purpose of xml sitemap. For more information, visit the hosting provider CityHost. Go ahead and find out what the xml map should be

blog 33 What is site linking

How to make a competent site link. Follow the link and find out what internal linking is, how it affects ranking and why you should do it.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

  1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
  2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
  3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
  4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
  5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
  6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.