Internal optimization

TOP 10 SEO and link building tips for 2023

 Internal optimization   External optimization  

 4842

27.12.2022

In December, we attended an SEO conference from Collaborator and learned a lot of interesting things. What will be the promotion of sites in 2023: advice from lecturers

How to optimize a website article

 Internal optimization  

 5809

05.08.2022

What is article optimization? Let's figure it out.

Searching for information on the site: overview of modules and ready-made services

 Internal optimization   Services and services  

 6512

01.10.2021

We present to you an overview of various ways to install the information search module on the site: paid and free services, ready solutions for CMS.

What is "nausea" of text and page?

 Internal optimization  

 3126

08.10.2020

Today, absolutely all sites are filled with text content.

The main site loading speed metrics: TTFB, FCP, LCP and others

 Internal optimization   Services and services   Technical issues  

 9117

06.12.2022

When analyzing the speed of the site, the services show a number of download parameters. Let's figure out what they mean and how to improve them.

How hosting affects the ranking and promotion of the site

 Internal optimization   Services and services   Technical issues  

 15226

08.02.2022

Does hosting affect site promotion? We know the answer! And they also prepared an overview of services to determine the site loading speed.

Why does your website have a blog and 6 tips for its effectiveness

 Internal optimization  

 4457

12.01.2021

A corporate blog is not just a company news feed. The very essence of the blog implies a dialogue between the company and readers.

Web analytics: purpose and features

 Internal optimization  

 4517

22.09.2020

If you do not use web analytics, then the site is promoted blindly. Analytics helps to learn everything about the site that is being promoted and its users.

How to find broken links and what are broken site links

 Internal optimization  

 11767

19.08.2022

What are broken links and how do they affect the site? Learn more about which services to use to find broken links and why they are so harmful.

How to adapt a site for people with visual impairments

 Internal optimization   Partner publications  

 11719

10.11.2021

People with visual impairments actively use the Internet. How to adapt the design and layout of the site to make their work more comfortable?

How to shorten links: 15 TOP services

 Internal optimization  

 9747

13.10.2020

To promote the site, it is important to use a lot of tools, including short links.

How to find out the keywords of someone else's site

 Internal optimization  

 7504

07.08.2020

In order to effectively promote the site, it is necessary to collect semantics, it is not easy, but absolutely necessary.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.