Currently, there are many services that are engaged in detailed analysis of competitors. The main goal is to find and study features, strengths and weaknesses.
When to conduct the analysis?
Examination should be carried out in the following cases:
- before opening a business;
- when looking for opportunities for promotion;
- when preparing a prototype of the future design of the site.
Services
There are several popular services that are used to study the competitive environment.
Hubspot's Marketing Grader
The main purpose is a complete overview of Internet marketing. Sequence of actions:
- indicating the address of the competitor's website;
- e-mail link (for sending information);
- obtaining information from the analysis.
Using the program allows you to find the following data:
- search optimization;
- SMM and other indicators.
- You can also analyze your site with Hubspot's Marketing Grader and compare it to your competitors.
- Disadvantage - mandatory registration.
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Serpstat
It is considered one of the most useful and popular services. Registration is not mandatory. The main limitation is the number of requests.
Advantages:
- simplicity and ease of use;
- availability of useful functions (audit, keyword search, backlinks);
- site position tracking.
Features of the analysis:
- the ability to calculate bots (performed by a traffic surge);
- study of contextual advertising of competitors (purchases, transitions, price characteristics of a click);
- the procedure can be carried out according to various parameters (for example, keywords, country and others);
Simply Measured
An application for monitoring the activity of social networks. After installation and launch, Simply Measured automatically switches to a competitor's account on a social network (Twitter, Facebook) or YouTube channel. Thus, you can view subscribers, find out what words they enter when searching. The minus is the complicated and lengthy process of registering in the application.
Ahfers
One of the main tools for SEO specialists. The purpose is to carry out an analysis of competitors' sites in direct mode. The procedure is carried out on the basis of the study of the subject reference mass, keywords and other indicators.
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SimilarWeb
The service allows you to track the following indicators:
- geographical location of visitors;
- keyword detailing;
- traffic of competitors;
- activity;
- advertising traffic.
Disadvantages - the possibility of providing inaccurate data, the need to install an extension.
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