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What is site usability

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09.07.2019
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Website usability is a term that defines how convenient it is to use an online resource. The best indicator that the usability of a blog, online store or portal is at a high level is an increase in the time that users spend on the site and the number of web pages that each of them views in one session.

Online resources, which are convenient to use, often rise to the first positions of search engines faster. This is easily explained by the fact that behavioral factors, including the time spent on the site and the depth of page views, are one of the important elements of Google ranking. Simply put, if you want to be in the top — make your online store or blog convenient.

How to improve the usability of the site

Improving usability is a simple matter. It is enough to know eight features of a convenient site and use this knowledge for your online resource.

  1. Increase download speed. "Heavy" online resources, each page of which is loaded in more than 3 seconds, drive even users with steel nerves out of their minds. And as a result, users who have encountered such a problem, mostly go to look for what they wanted to find on your site at competitors.
  2. Publish quality content. Texts, graphics and videos should be such that visitors want to share them on social networks and save in browser bookmarks. Do not skimp on the services of copywriters, web designers, photographers and videographers - cheap content does not inspire confidence, and users who have encountered it on an online resource are unlikely to want to visit this blog or store again.
  3. Use calls to action. Thoughtful Call To Actions improve usability. They give the impression of caring about visitors and help them get what they wanted when they came to your site.
  4. Highlight important information. Use graphics, color, different fonts for this. You must anticipate why the visitor came to a particular page and visually highlight the information he wants to see first.
  5. Make the site responsive. Reading an article on a blog, news on a portal or shopping in an online store on a mobile device should be as convenient as on a PC or laptop.
  6. The design of the site should correspond to the topic. If an experienced hunter who follows a link from a Google issue to a scope shop sees that the web pages are done in bright pink tones, it is unlikely that he will stay on the site for long.
  7. Fix errors on the site. If the internal link repeatedly leads the visitor to non-existent pages, he will lose the desire to visit this resource the next time.
  8. Solve the visitor's question 100%. If a visitor, who went to the "Delivery" page of the online store, immediately writes in the online chat with a request to clarify whether the order will be delivered to one or another locality, the site's usability in such a case cannot be discussed and languages

That worsens the usability of the site

  • Animated banners that distract from viewing the main content.
  • Several feedback and online chat widgets that continue to open even after the visitor has closed them.
  • Pop-up newsletter sign-up forms that take up most of the screen.
  • Autoplay video or music immediately after entering a web page.
  • Registration or order forms with a huge number of fields.
  • Incorrect display on certain devices or browsers.
  • Unthought-out site structure with deep nesting of pages.
  • Incompatibility of colors of various elements and blocks, low contrast between text and background.

Now you know the basic principles of site usability and will be able to make your blog, online store, news or entertainment portal convenient for users, regardless of which devices or browsers they came from and for what purpose they did it.

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