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Internal optimization

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blog 564 What is a Search Engine Robot and How to Manage It
 Internal optimization   Site construction   Technical issues  
 3475

In this article, you will learn what a search engine robot is and how to manage it to attract visitors from search engines.

blog 549 Bounce Rate on a Website — How to Analyze and Reduce It
 Internal optimization   Site construction  
 3542

Do readers visit your website and not interact with it? This is what a bounce looks like — an important metric that we'll discuss in article.

blog 533 SEO on a shoestring – what a website owner can do on their own for site promotion without hiring specialists
 Internal optimization   Site construction   External optimization  
 4873

SEO is a lengthy and complex process that requires the involvement of specialists. However, improvements can be made on website independently.

blog 512 SEO Optimization of Images: How to Optimize Images on Your Site
 Internal optimization  
 8097

This article provides insights into optimizing images for your website, covering basic methods and common pitfalls.

blog 557 How to Improve Your Website's SEO with Yoast SEO
 Internal optimization   Site construction  
 2920

A detailed review with screenshots of the Yoast SEO plugin on WordPress: from installation and basic settings to post and page optimization.

blog 539 Google updates in March 2024 – the search engine rolls out a global update
 Internal optimization   External optimization   IT news  
 6622

The latest Google updates will significantly impact search results. Read the article to find out what actions can now be considered manipulative.

blog 530 What a Heat Map of a Website Can Reveal and How to Create One
 Internal optimization   Site construction  
 4948

A click map is one of the most intriguing analytics methods. It assists in visualizing how users interact with the site and where their clicks.

blog 473 How to create a semantic core yourself
 Internal optimization  
 5771

The semantic core is the first step in creating a website. Properly compiled semantics will help create a site structure with a high chance of getting into the TOP.

blog 555 How to Adapt Your Website for Mobile Devices
 Internal optimization   Site construction  
 5035

A website is impossible without adaptation for device screens. Read the article to learn various methods for creating responsive site.

blog 537 How to Attract More Comments to Your Blog
 Internal optimization   Marketing  
 4416

Blog comments are a great way to improve the SEO of a website and create a loyal community of users. How can this be done? Read in the article.

blog 513 Crafting Article Headings for Improved SEO and Readability — Technical and Stylistic Tips
 Internal optimization  
 8063

Headings and subheadings play a vital role in structuring articles. Learn how to create headings that boost SEO and captivate your readers.

blog 472 What is LSI text and how to write it
 Internal optimization  
 5570

When filling the site with texts, it is necessary to take into account not only SEO strategies of content creation, but also hidden semantic indexing - LSI.

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

  1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
  2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
  3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
  4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
  5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
  6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.

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