- How Proper Interlinking Affects Website Rankings
- How to Create Proper Internal Interlinking
- Features of Homepage Interlinking
Internal interlinking is the placement of hyperlinks from one page of a website to another. They can be placed from the main menu of a news portal to categories, from one blog article to others, from the “Customers also bought” block on a product page to other products in an online store. It helps redistribute weight, increase page relevance and indexing speed, and also increase the time spent on the web resource and the number of views per visitor. By following the recommendations below, you will notice an increase in the speed of position growth in Google.
How Proper Interlinking Affects Website Rankings
Randomly placing links from one web page to another will bring little benefit. But if you perform internal website interlinking correctly, get ready to reap the following rewards:
- Convenience and ease of use of the online resource. Thoughtful placement of hyperlinks and, as a result, a properly created site structure will help visitors quickly find what they need.
- Improved behavioral factors. Search engines track the total time a user spends on an online store, blog, or portal, as well as the number of pages they visit. High values of these metrics increase the online resource’s ranking in Google’s eyes, and therefore improve its positions.
- Distribution of website "weight". Correct interlinking will indicate to web crawlers which pages of the resource are more important than others.
- Increased profit. Suppose you sell smartphones. If each model’s page includes links to product cards for cases, headsets, and screen protectors, the likelihood of those accessories being purchased increases. And the average order value also increases.
Now you know what interlinking is and how it affects promotion. And it's time to learn how to properly place hyperlinks from one web page to another.
Read also: What are nofollow and dofollow links and why both types are needed for SEO promotion of the site
How to Create Proper Internal Interlinking
Avoid circular links: none of the web pages should link to itself. For example, if the main menu of an online store includes a section that leads to “Delivery and Payment”, the link from this section on that page should be inactive (non-clickable).
Do not place more than one hyperlink to the same page. This rule applies to blocks of the online resource that contain text content: product and category descriptions, news, articles, “About Us” text, and others. In such blocks, it is prohibited to include more than one hyperlink to the same web page.
Use keywords in anchors (link texts). For example, if you are working on internal optimization of an e-commerce website that sells smartwatches and want to place a link from a blog article to the “Kids’ Smartwatches” category, the anchor should either be identical to the name of this category or include a popular relevant query (“smartwatches for kids”, “kids’ smartwatches”, “children’s smartwatches”).
Do not place more than 50 hyperlinks on one web page. Note that this number does not include links from the main menu, as search engines understand that well-thought-out navigation is the foundation of usability. This refers to links within the footer and sidebar, articles and news, product and category descriptions.
Read also: How to Build a Strong Link Profile for Your Website in 2024
Features of Homepage Interlinking
The first important point is that every page of the website should have a hyperlink to the homepage. The second is that the homepage should only contain links to the web resource’s priority pages. For example, if it’s an online store, place links on the homepage to categories or popular trending products that generate high revenue for the business.
As you can see, proper website interlinking is a simple action that benefits SEO. Whether you're promoting websites on WordPress or another platform, a well-thought-out internal link system will help make them user-friendly and understandable for both web crawlers and visitors.
Was this post informative? Then share it on social media and join our Telegram channel. A reminder: you can buy Ukrainian hosting from Cityhost. For technical questions, contact us via online chat or by phone ☎️ 0 800 219 220.
Like the article? Tell your friends about it: 
