Internal optimization

Site speed: ways to check and methods to speed up a web resource

 Internal optimization  

 4847

28.06.2019

Checking site speed using Google tools. How site speed affects ranking, what ways to speed up a site exist.

What Are Outbound Links on a Website

 Internal optimization  

 7674

20.06.2019

Checking outbound links on a website — how to search for external links. We suggest you learn how to search for outbound links.

How to remove duplicate website pages

 Internal optimization  

 6568

13.06.2019

Removing duplicate pages on your website is easy if you follow Cityhost's recommendations. Learn how to find duplicate pages and how to get rid of them.

How to Create a Website Structure

 Internal optimization  

 8903

11.06.2019

The correct structure of the site is the key to the success of the project. What does the correct structure of the site look like, what should be considered when forming the structure. Read more on the CityHost blog

Impact of Cyclical Links on UX and SEO

 Internal optimization  

 5842

25.06.2019

Never heard of circular links? Follow the link and learn what circular links are, how to remove circular links.

What is an xml sitemap

 Internal optimization  

 6123

18.06.2019

What is a sitemap and how does it affect its promotion? Find out right now why you need it and how to create a sitemap.xml.

What is Website Interlinking

 Internal optimization  

 6574

12.06.2019

How to make a competent site link. Follow the link and find out what internal linking is, how it affects ranking and why you should do it.

What Is a Description

 Internal optimization  

 21307

10.06.2019

Learn what a description meta tag is, how it affects CTR, and how to write it effectively to attract users.

Why Breadcrumbs Are Needed on a Website

 Internal optimization  

 6201

24.06.2019

Why do you need a navigation chain on your site? What are breadcrumbs and how to use them in optimizing your site? Read more on the Cityhost blog.

What is a Website Favicon and How to Set It Up

 Internal optimization  

 14337

18.06.2019

Do you need a site favicon? The hosting provider Cityhost offers to find out what a favicon is and what the correct favicon of a site should be.

What Are Website Page Duplicates

 Internal optimization  

 5293

12.06.2019

What are duplicate site pages and their impact on site promotion. Do you have your own website? Do you want to see him in the TOP? Learn what duplicate pages are and why you should be wary of them.

What are meta tags and how to create them

 Internal optimization  

 10232

14.05.2019

What are meta tags, what are they, how to view competitors' metadata and how to create them yourself

Internal site optimization is one of the key stages of project advancement. Directed to work with the project itself: starting from the structure and ending with the content.

Internal optimization is primarily performed for users who will visit the site. The profit of the company directly depends on how well they understand the structure of the web resource, how easily they will be able to find the necessary sections and place an order. After all, if search engines see that people like the online store, and they spend a lot of time on it, then they increase their position in the search results.

If users log in and quickly log out, it means that the site's usability leaves much to be desired. Such a project requires refinement, and therefore does not deserve a place in the TOP-10.

The main stages of internal site optimization

Internal optimization includes work on:

1. Content . Content is not only texts. This is everything that is placed on the site: product description, list of characteristics, images, videos. That which provides users with information about products or services. Content should be expert and useful for users, and unique and optimized for search engines.
2. Site structure . Search engines carefully analyze the structure of a web resource. They look at how competently it is built, whether the hierarchy is respected, whether key queries are correctly distributed on the pages, whether it is convenient for users to navigate the site.
3. Title . This is an important element of page code optimization. Based on it, search engines understand under which keywords a specific section is promoted. And users see the Title in the search results. If this headline interests them, they will come to you, not to your competitors.
4. Heading H1 . If the Title is displayed in the search results, then the H1 heading is on the page itself. They are roughly equal in importance. For search engines, this is an additional factor that shows on which queries the page is promoted. And it helps users determine the topic of the site and understand which section they are currently in.
5. Subheadings H2 . They dilute voluminous content, allow you to run your eyes over the text and quickly find a paragraph that contains the information a person needs. Google and Yandex also take into account H2 subheadings, their number, usefulness, location. Plus, they can be optimized for secondary queries, thereby getting a good increase in traffic for additional keywords.
6. Relinking . Internal linking of the site is a powerful tool for optimization. Moreover, it is free. By placing links on different pages within the site, you can correctly distribute weight, "transfer" users to sections useful for them, and even improve positions in search results.

Internal optimization is the foundation of your website

Now you know what internal optimization is and what it gives. Even the 6 points listed above are enough to get into the TOP search engines. But they are actually much more. You will have to work with it constantly, since the internal optimization of the site never ends. You can always improve something. What exactly - read in the blog of the CityHost company.