How to create a target audience profile: sharing our own experience
Practical, modern plan for creating a target audience portrait: from segmentation and data collection to a finished persona card and communication channels.
How to promote an online store: a strategy for increasing traffic and sales
Online store promotion strategy: SEO, ads, AI search and marketplaces to grow traffic and sales.
How to Create an IT Brand Everyone Will Remember? Examples of Successful IT Brands and Why Their Logos, Slogans, and Identity Work
Creating a recognizable IT brand: how identity shapes emotion, trust, and helps grow even in a highly competitive environment.
Best AI Services for Content Creation: from Texts to Images
A selection of the best artificial intelligence tools for generating texts and graphics, including free alternatives.
What is a Lead and How Lead Generation Works: The Customer’s Path from Interest to Purchase
Lead generation helps turn traffic into consistent sales: explaining lead types, customer journey, acquisition channels, and ways to boost efficiency.
How to Prepare Your Website for Advertising Traffic: A Guide for Businesses
A business guide: how to prepare your site for ads and create conditions for traffic to truly drive growth.
Best AI Services for Social Media Management
Tired of managing social media on your own? We recommend using AI platforms to automate content creation and page analysis on social networks.
Why Email Marketing Is Still Alive in 2025 and How to Use It for IT Business
Email marketing in 2025 is not spam, but care. How IT companies can sell through emails — we explain in the article.
Traffic + CPA Marketing: How to Earn on Affiliate Offers
CPA marketing allows you to earn more than Adsense or social media monetization. And in this article, we’ll explain how to use it from scratch.
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Video Content for Social Media: Top Reels Formats
Reels guide for 2025: top formats, business tips, trends that work, and how Instagram videos can sell better than banners.
Is it possible to make money with Facebook groups in 2025: TOP 5 most effective monetization methods
Facebook groups are an underrated source of income. Work with your audience, and it will work for you.
Talk of the Death of SEO Again: Is It Really Dead and How to Get Traffic Now
Why people are once again talking about the death of SEO, how to adapt to changes, and what advantages Ukrainian webmasters have — read in the new study.
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