
- Runway — AI for Video Generation and Editing
- Synthesia — Creating Videos with Avatars for Social Media
- Suno — Popular AI Service for Music Generation
- ElevenLabs — Realistic Voice Text-to-Speech
- Auphonic — Best AI Service for Automatic Audio Processing
- Publer — AI Tool for Social Media Optimization
- AdCreative AI — a platform for rapid ad creative generation
- Is it necessary to use the listed AI services for managing social media
TikTok, Instagram, YouTube, Facebook, and Pinterest can help you find your target audience, increase sales, build a strong brand, and drive traffic to your website, but they require constant posting of high-quality content. If you want to save time and energy, we recommend automating repetitive tasks using the following AI services for social media management. They help you develop content plans faster and more efficiently, create posts for different social networks, track user activity, and launch advertising campaigns.
Runway — AI for Video Generation and Editing
Runway is a platform with integrated artificial intelligence that allows you to create, edit, and stylize videos without professional editing skills. The drag-and-drop interface requires no experience.
The Runway service offers the following features:
- Text to Video — you write a prompt, and the service automatically creates a video;
- element generation — create images, avatars, graphics;
- editing — remove objects or background, eliminate noise, and more;
- stylization — apply effects, filters, various styles.
To use the service, just register with your email, Google, or Apple account. You’ll immediately move on to your first project.
New users instantly receive 125 credits, 3 video projects, and 5 GB of storage. With that number of credits, you can generate approximately 14-18 videos, each 5 seconds long, or remove objects or background from a 30-second clip.
In other words, Runway’s free plan only allows for testing — and not of all features. Full use is available only with paid plans. However, it’s worth noting that the platform produces professional-quality videos, and the pricing plans are relatively affordable, so content creators should definitely consider using it.
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Synthesia — Creating Videos with Avatars for Social Media
Synthesia is an AI-based platform that allows you to create videos without filming, a camera, or an actor. You simply enter text into a chat, choose one of over 230 AI avatars, and instantly get the result. While people are still getting used to AI, this kind of content already gets significantly more views than “faceless” videos.
The Synthesia AI service offers the following features:
- AI avatars — over 230 virtual presenters that look like real people;
- custom characters — upload a video of yourself once and get a ready-made AI avatar you can use repeatedly;
- text-to-speech — convert text materials into realistic audio;
- templates — ready-made layouts help speed up content creation for typical tasks like announcements, greetings, instructions;
- convenient editing — videos can be split into slides with separate blocks, and you can add text, images, logos, and more to each;
- subtitles — automatic subtitle generation, which can be translated into other languages in a few clicks.
To create a video with an AI avatar, go to the Synthesia platform, click Get Started, select Basic, and register using your email or Google account.
After registering and completing a short survey, you’ll be redirected to the page for working on your first project. Choose a topic, for example “case study”, and click Start Creating.
Then describe what the video will be about and who the target audience is. To test the service, you can use the suggested prompts. Or you can create your own, but it’s recommended to first read an article on how to write a prompt for artificial intelligence to get the desired result quickly.
In 1-2 minutes, the system will create a video with an AI avatar. You can change any element: template, duration, text, image, captions, and so on.
The most interesting part — Synthesia offers a full video editor right in your browser, just click Continue in editor.
After finishing the video editing, click Generate. Then enter the title, description, change the settings, and proceed to generate the video, which in our case will take 10 minutes.
The platform really does create realistic videos with AI avatars, which can be used on TikTok, Instagram, YouTube, and other social networks. However, full use of Synthesia requires a paid subscription starting at $29 per month, allowing you to generate one or several videos with a total duration of up to 10 minutes per month, or $89 for 30 minutes.
Suno — Popular AI Service for Music Generation
Suno AI is one of the most well-known artificial intelligence tools for generating music with lyrics and instrumental elements. You simply give the AI a prompt or a finished song text, choose a style, and the system generates a composition in seconds with a full structure (intro, verse, chorus, vocal performance) and high-quality sound. With a paid plan, the finished works can be used for commercial purposes, such as adding to TikTok posts or as background music for YouTube videos.
Among the features of the Suno AI music creation service, the following stand out:
- Text to Song — generate a composition from a brief description;
- automatic structure — intro, verses, chorus, bridge;
- genre selection — pop, rap, rock, funk, electronic, and others;
- MP3 file — download the track for further use on social media;
- collaboration — create tracks with other users in real time.
To create a song, go to Suno, click Sign Up, and complete the registration. You can use a phone number, Google, Facebook, Apple, Discord, or Microsoft account to create an account. We chose Google: after granting permissions, we were redirected to the dashboard.
For testing, we used the suggested prompt — Heroic ASMR song about embracing your main character energy. And within seconds, we received two complete compositions with beautiful vocals and music.
By clicking on the three dots next to the track, you can continue working with it: add to playlist, share with others, download. In paid plans, you can edit the generated music. We decided to download the result by clicking Download → MP3 Audio.
The free Suno plan allows you to download music only for non-commercial use. It gives you access to the v3.5 model, 50 credits per day (10 songs), the ability to upload your own audio up to 1 minute long, and a general generation queue (even here, compositions are created in just a few seconds).
The advanced Suno music generation model, 2500 credits monthly, commercial use, track separation (vocals + instrumental), and a priority generation queue costs $10 per month. If you want to generate more than 2000 songs per month, you’ll need to pay $30 per month.
ElevenLabs — Realistic Voice Text-to-Speech
ElevenLabs is one of the best AI services for converting text to speech with support for the Ukrainian language. It offers hundreds of voices, features realistic pronunciation, natural intonations, and even breathing, which allows you to create podcasts, audiobooks, and videos for social media without recording your own voice.
The ElevenLabs AI tool offers the following features:
- vast library — 300+ male and female voices with different tones;
- human-like voices — realistic Text to Speech with natural intonation, pauses, and breathing;
- voice customization — adjust speed, emotion, intonation, and accents to create a completely unique voice;
- personal sample — record your voice once, and the system will create a synthetic copy you can use unlimited times;
- quick results — the platform instantly performs voiceovers, and the finished file can be easily downloaded in MP3 format and inserted into videos, stories, or podcasts.
To start using the ElevenLabs service, go to the homepage and click Try for Free. You can create an account using your email or Google. We chose the second option, completed a basic survey, and were redirected to the workspace.
Let's test the ElevenLabs AI platform. We took a short paragraph from our website about the advantages of a dedicated server and inserted it into the chat.
By default, the most efficient model, Eleven v3, is selected. You can click on it to view other available options, along with a brief description and supported languages for each, and choose the one that best suits your needs.
We kept Eleven v3, clicked Generate speech, and received two versions of the audio.
If you’re not satisfied with either version, click Regenerate speech and the system will create new ones. We were happy with the first version, so we clicked the Download icon and received a high-quality MP3 file.
After registration, you’ll receive a basic plan with 10 000 credits per month, which should be enough for 10 minutes of text-to-speech conversion. To unlock commercial usage, you need one of the paid plans. They are relatively affordable, so we recommend switching to the Starter, Creator, or Pro plan right after testing and begin freely using all of ElevenLabs’ tools.
Auphonic — Best AI Service for Automatic Audio Processing
Auphonic is a platform that automatically enhances audio quality using artificial intelligence. It offers the following features:
- intelligent assistant — balances volume between speakers and music;
- audio cleanup — minimizes noise, crackling, and reverberation;
- clutter removal — eliminates pauses and filler words (“uh”, “um”, etc.);
- manual editing — allows removal of unwanted parts of the recording;
- instant use — enables immediate upload of the result to YouTube, SoundCloud, Facebook, and dozens of other platforms.
You can go to the service and immediately add audio or record sound directly on the page, but at the next step you’ll still need to register. So it’s better to click Try Auphonic and create an account using email, Google, or Apple. After quick registration, you’ll be taken to the homepage.
Now add a file or start a new recording. We chose the second option: you can test the microphone, begin recording, and use the pause feature.
Once the audio is recorded, click Proceed. You can listen to it or click the same button again to move on to processing.
Now choose a suitable algorithm. For example, Voice Cleaner (keep music) preserves voice and music while removing everything else, including noise and crackling. After selecting it, click Start Production.
The system quickly processes the file and provides two tracks (original and result), which you can easily switch between. If you don’t like the new recording, click the red Edit Production button at the bottom to access advanced settings. If you're satisfied, click Download to get the finished file immediately.
Auphonic can be used for free, with 2 hours of AI processing per month. The main downside of the basic plan is the watermark at the end of the recording, but it’s easy to trim off using any video or audio editor. If you need more credits and want to remove the watermark, you can purchase a monthly or yearly subscription. Another option is to simply buy the required number of hours.
Important! We tested the most popular services, including Adobe Podcast, Audo AI, and Krisp, but Auphonic processes Ukrainian audio the best. We specifically recorded a voice in a room with extreme noise, and the output was a clean file with no background sounds.
Publer — AI Tool for Social Media Optimization
Publer is a multifunctional platform for planning, creating, and analyzing content. It supports Instagram, Facebook, LinkedIn, TikTok, Pinterest, Telegram, YouTube, and other social networks. The platform also integrates with WordPress, allowing users to create, schedule, and auto-publish articles. You can even take already published articles and turn them into short posts.
Key features of Publer include:
- content calendar — schedule and publish content across multiple platforms at once;
- AI Assist — generate text for posts, suggest hashtags, and optimize posting times;
- post creation — Canva integration allows you to design and edit visual content directly within Publer;
- advanced analytics — track performance metrics, spot trends, discover effective hashtags, analyze competitors, and create custom reports;
- content repurposing — automatically recycle and reuse old posts, and tailor one post for multiple platforms.
To get started, go to the Publer homepage, click Get Started, and register via email, Google, Facebook, Twitter, or LinkedIn. After a short onboarding survey, you’ll land on the main dashboard.
From there, you can connect your social media accounts, begin creating and scheduling posts, discover trends, and monitor performance. However, the free plan limits you to managing only 3 accounts, with 10 scheduled posts per account, 25 drafts, and post history for the past 24 hours.
To unlock all features, you’ll need to upgrade to the Professional or Business plan. The pricing depends on how many accounts you want to manage: 1 account — 207.20 UAH/month, 5 accounts — 828.80 UAH/month. It’s recommended to start with the free plan to test the functionality and then upgrade based on the number of accounts you need.
Read also: How to Promote Your Website Using Social Media
AdCreative AI — a platform for rapid ad creative generation
AdCreative.ai is an AI-powered platform designed for marketers, entrepreneurs, and agencies that automates the creation of ad creatives tailored for various digital channels. The service helps quickly generate banners, texts, images, and videos with high performance and a focus on conversions. It supports integrations with major advertising platforms including Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Google Ads.
Key features of AdCreative.ai:
- creative generation — AI produces banners and videos in just seconds;
- AI copywriting — automatically writes headlines, descriptions, and calls to action with high engagement potential;
- visual enhancement — transforms ordinary product photos into professional-quality promotional images;
- creative scoring — each asset receives a performance rating based on AI algorithms;
- competitor analysis — the system gathers data on top-performing competitor creatives based on their ad campaigns.
AdCreative.ai does not offer a free plan, but you can use a 7-day trial period.
The minimum subscription cost is $39 per month, which includes 10 creative downloads, ability to add 1 brand, unlimited access to AI creative generation, access to competitor analysis. You can increase the number of downloads and brands manually without switching to a different plan — just adjust the settings accordingly.
Is it necessary to use the listed AI services for managing social media
Runway, Synthesia, Suno, ElevenLabs, Auphonic, Publer, and AdCreative AI are powerful tools with paid plans that enable fast creation of videos, music, social media posts, and advertising banners. However, using them is not mandatory, as there are platforms with advanced free plans and completely free services that can also help with content creation and save time.
Among the most effective free AI services for social media management are:
- CapCut — a free video editor with AI features like automatic subtitles, background removal, and templates for Instagram and TikTok;
- Clipchamp — a free online video editor from Microsoft with automatic subtitling and noise suppression;
- Adobe Podcast — a tool with a basic plan that removes noise from audio, best used for English recordings rather than Ukrainian;
- Notion AI — even on the free plan, it provides AI access to generate posts and manage content calendars;
- Meta Business Suite — free tools for planning, publishing, and analytics for Instagram and Facebook pages.
AI services for social media management significantly speed up content creation, processing, and promotion. You can start by using even the basic plans of major AI platforms combined with the above free tools. Once you test and find the best service for your needs, you can then switch to a paid plan to gain full automation of routine tasks.