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Video course from myTarget


MyTarget, one of the most famous companies in the market for the promotion of targeted advertising, has launched a series of free webinars on targeting and audience management. In English, target is a target task. Unlike advertising on social networks, this method of attracting customers is targeted. The rules you need to familiarize yourself with.

The course includes 50 videos and 24 text lessons on the topic of targeted advertising. It is important for those who want to get acquainted with the basics of targeting or are ready to learn further: how to set up an advertising campaign, solve various tasks in Internet marketing and work with advanced technologies.

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The educational material is divided into three blocks:

  • "Beginner": for those who are just starting out. In this section, you will find the answer to the questions "how to build your strategy" and "what is my Target cabinet".
  • "Basic": for those who already understand the difference between contextual advertising and promotion in social networks. This part will help you learn how to create your advertising campaigns.
  • Advanced: For experts who use sophisticated tools such as contextual targeting and dynamic remarketing in their work.

Each unit has several short instructional videos. The course will be useful for those preparing for myTarget certification. If it is necessary to work with mobile devices, it is possible to use the Look-alike application to target advertising based on mobile trackers.

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