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Giphy was bought by the Facebook social network

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29.05.2020
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One of the largest social networks in the world, Facebook, buys the search engine Giphy - a service that allows users to search and share animated files in GIF format. On the American news portal "Axios" it is stated that the value of the deal was $ 400 million. Facebook made an official statement - the company's employees will join the Instagram team.

Facebook and Instagram integration

To date, the following is known:

  • The Giphy database library will be integrated with Instagram and other applications from the Facebook social network.
  • Both apps (Instagram and Facebook) have already started using the Giphy library. More than half of the service's traffic comes from applications owned by Facebook.
  • Facebook developers are actively working on expanding this integration to improve the User Experience in the near future.

Read also : Optimizers and webmasters complain about poor indexing in Google .

The Giphy team commented on what is happening: “For both our API / SDK partners and developers: our GIFs, stickers, emojis, etc. will remain in place. GIPHY will be open to the wider ecosystem.”

The reaction of the legislature

But in the US Congress, the news about such a purchase and future integration was received ambiguously. A bipartisan group of senators said Friday that such a deal could violate antitrust laws. There are no exact data on whether regulators will approve this deal yet. Was the publication informative? Then share it on social networks. We remind you that you can buy hosting and a domain from the hosting company CityHost.


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