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IGTV3 video advertising has been launched on Instagram

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01.06.2020
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Instagram announced that it will start broadcasting commercials on IGTV (the company's video application for smartphones on Android and iOS) as early as next week. Advertising will be shown in the posts of several hundred English-speaking bloggers. The list of advertisers includes famous brands: Ikea, Puma, Sephora. Web content creators will receive 55% of revenue.

Testing new features

A phased implementation of the new function is planned. Initially, it will be shown after the user switches from the preview in the feed to watching the video on IGTV. The duration of the video will be a maximum of 15 seconds. Testing other ad formats on IGTV throughout 2020. Insta noted that under no circumstances will ads be broadcast in pairs with inappropriate content, so brands may not worry about this.

Paid badges on Instagram Live

Already in June, Instagram plans to test another account monetization function. She means the possibility of putting badges up for sale through live broadcasts. After the test, it will be launched in the USA, Brazil, Great Britain, Germany, France, Italy, Turkey, Spain and Mexico.

Read also : Giphy bought by Facebook social network .

Badges will have different values:

  • 0.99 u.o.;
  • 1.99 u.o.;
  • 4.99 u.o..

They will all be different and will be displayed next to the user's profile name in their comments after purchase. Sellers' answers will come to the fore, they will be displayed at the top of the screen.

Live Shopping update

The company is actively working on expanding Live Shopping. With the help of the feature, users can tag specific brands in videos during online broadcasts. Was the publication informative? Then share it on social networks. We remind you that you can buy a reliable VPS server and domain from the hosting company CityHost.


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