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Why a large number of pages in the index is not always good


The opinion "the more pages are indexed, the better" is fundamentally wrong. The reason for this is the specifics of placing external links. As you know, the weight of backlinks is distributed throughout the site, spreading evenly between all pages. Even if they refer not to the "muzzle", but to sections or subdivisions.

Agree, 33 pages in the index and 203 are a big difference. The position of the site in search results directly depends on whether the weight is distributed between 33 or 203 pages. This nuance is very important and should always be taken into account: when optimizing a multilingual site, an online store or a regular blog.

How many pages should there be on the site?

How to determine the optimal number of site pages in the index? Look at other web resources. If the difference is huge (in either direction), it must be eliminated.

A simple example. Suppose there is a portal dedicated to quest rooms. The number of pages is 4,000, there are four language versions. Analysis of competitors showed that they also have versions for different languages, but the number of pages was from 20 to 50. It is clear that a gross error was made, but which one?

It turned out that a separate page for all language versions was created under each photo of the winner. Of course, the number of photos was huge. Hence the big difference. The error was corrected, but the number of pages in the Google and Yandex index was large for a long time. Therefore, the site progressed more slowly than usual.

Similarly, you can calculate the optimal number of pages for a blog, business card, and online store. Just by analyzing the competitors.

Negative consequences of too many pages in the index

The "site:" operator will help you check the number of indexed pages. You only need to add the desired domain name .

If it turns out that the figure is much larger than expected, the reason is most likely the duplication of documents. If you carefully study the search results, you will surely find the same pages with different URLs. They are usually automatically generated by many CMS, as this is one of the critical "pains".

And duplicate pages have an extremely negative effect on the promotion of the project:

  • the indexing of the site pages deteriorates;
  • the ranking of the entire web project deteriorates due to low uniqueness;
  • the internal reference weight is incorrectly distributed (the duplicate receives more than the original);
  • the relevant page in the search results changes (a duplicate may be displayed instead of the original);
  • the external reference weight is incorrectly distributed.

Therefore, this problem should be solved quickly. It is necessary to either remove duplicates, or specify a canonical page so that search engines understand which to consider as the main one. In online stores, extra pages appear through filters (for convenient product search). It is not recommended to refuse them, but it is necessary to prohibit their indexing in robots.txt.


So how many articles are needed to promote the site? As much as needed. Give people a maximum of useful content, make the web resource convenient, buy normal site hosting , so that any section opens in a matter of seconds. And try to match the best sites that are in the TOP. And then check the number of pages of your competitors and make sure that yours is about the same. If not, fix it.

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