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A new type of advertising will be launched on YouTube

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24.11.2020
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Recent studies have shown that half of YouTube users prefer to listen to the channel in the background without being distracted from their main tasks. This discovery led advertisers to consider incorporating audio ads into entertaining and informative video content.

Videos are created with a duration of no more than 15 seconds. There is no "skip ad" button. A video series is also planned, but attention will not be focused on it.

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Advertisers can edit this type of ads at their discretion. For diversity, selections of musical works of various themes and genres are launched in parallel, where appropriate advertising will be included.

The new option is available in Google settings, the price is determined for 1000 impressions. Earlier in the materials of YouTube it was reported about the testing of the innovation. Experts believe that such an approach should increase consumer loyalty to the brand.

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