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News from Yandex: audio advertising in the Navigator application


Now, searching for the right street or setting a route is complemented by audio banners lasting up to 30 seconds. The ad is activated by pressing a button, so motorists will not be "attacked" with unnecessary information. Ads appear at the bottom of the screen. The settings provide for the priority of the main announcement - direct prompts. Listening can be interrupted or played at any time.

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The banner appears only when the car is stationary. It is assumed that this advertising innovation will become a natural addition that provides useful information about goods and products. The goal of the developers is to "weave" advertising content into the normal work of the navigator in a natural way.

In order to comply with all conditions of comfortable use of the add-on, a number of mandatory technical requirements for the announcement were developed.

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