In Google "Google Search" and "Google Maps" the ability to communicate with potential buyers directly in the chat has been added. This option only works for businesses that have been verified in Google My Business.
In the "Maps" program, the platform owner can enable the exchange of messages with customers in a specially designated section. For "Google Search" there is a "Clients" tab associated with the company profile. Users can send messages, ask questions directly to company managers, and even leave comments under publications.
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At the same time, a statistical report is launched that analyzes the effectiveness of interaction between the company and customers. All written appeals, comments to articles and calls will be recorded. In the statistics, you can see not only the number of visits for a certain period. It is possible to display a comparative analysis for different periods of work.
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