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Message from Google: the main page is more efficiently optimized

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10.11.2020
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The constant expert John Muller drew the attention of webmasters to an interesting feature: the search engine sometimes displays the main page instead of the optimized one based on a key phrase. The "foundation" of the site is the main page, it stores all data in general. This feature makes the landing page more popular for the search engine compared to a specific platform that contains the keyword phrase. The reason for the choice is the absence of special signals on the optimized page.

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Over time, the problem will be solved, but time, as you know, is money. Therefore, webmasters should clearly understand the specifics of their site. This will help to correctly place key phrases and orient the search engine.

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