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myTarget stated: The product feed is powered by external sources


There was a real breakthrough in targeting. Now the ads for "put in the cart" are not only targeted, but also expanded. The update makes it possible to take into account requests from the two largest search engines. If someone does not know what grocery food is, we will remind you. This is a tool that allows you to track a potential buyer's interest and send him unobtrusive information about promotions, prices and availability in a certain store.

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The main thing is that all this is done automatically, increasing the effectiveness of targeted advertising. Now it is clear why the update is a really big event. By the way, for landing, when new promotions are launched, it is enough to update the feed, everything else is pulled automatically. Such an upgrade allows you to adapt the product cheaper and faster. Now the buyer's motivation to buy goods on the Internet has increased. For owners of trading platforms, this is an incredible breakthrough.

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